The Goal
To secure a major publishing deal for Eliot Weisman, the manager and the executor of the Estate of Frank Sinatra and provide turnkey internal marketing support for the book once it was published.
The Result
International book publisher Hachette Book Group published “The Way it Was” in 2018 to critical and commercial success. CLC coordinated all publicity leading up to the release of the book and managed book tour and special events further promoting release. Over 25,000 books were sold during this time frame
